Rare as Rooster Teeth

Rooster Teeth

The internet may finally have found that much sought-after rarity: a company that has gone broke from getting woke.

Except this legendary beast isn't a unicorn.

It is of no surprise to anyone that Rooster Teeth has had a very rough couple of months and that is putting it lightly. Everything from long time employees jumping ship month after month, allegations of a toxic workplace environment, bad hot takes from prominent voice actors and staff, drama between RT and both current and former employees, threatening legal action against RWBY fan creators, to destroying the hopes and dreams of an aspiring RWBY fan artist by pulling her entry from a contest for being deemed too culturally inappropriate. It has been a complete PR nightmare of their own making.
For those who came in late, Rooster Teeth Productions is a web series startup turned megacorp subsidiary that made their bones uploading HALO gameplay footage. Their college humor-grade voiceovers caused a minor sensation back when Homestar Runner was the bleeding edge of internet comedy.

To their credit, the bug men behind Rooster Teeth parlayed their early success into a major operation overseeing a number of popular cartoons. But as often happens, their Pop Cult pieties became a greased chute straight into wokeness.
Since Rooster Teeth has nothing left to lose, they have all but decided that the only option left for them is to go full on woke and start self-censoring all of their content moving forward. At the same time, they will be going back through their entire content portfolio and either add trigger warnings, disclaimers, edit out offensive slurs, or just out right delete videos entirely. All at their discretion.
Cue republican bug men prophesying Rooster Teeth's imminent brokeness on account of its wokeness. It's a familiar story that's always failed to reach a happy ending.

(Bloomberg) -- AT&T Inc. is seeking buyers for Rooster Teeth Productions LLC, a piece of its WarnerMedia division, as part of an ongoing winnowing of noncore assets by the phone giant, according to people familiar with the matter.
Now, the mere fact that AT&T is ridding itself of a kidney stone doesn't mean the stone won't find a buyer.

What it does mean is that Conservative power players have a once-in-a-blue-moon chance to put their money where their mouth is and strike a real blow in the culture war.

Conservative Investors

Sounds unrealistic? Consider that AT&T sold Crunchyroll for $1.2 billion last year. Crunchyroll's yearly revenue is $27.5 million. Rooster Teeth only brings in about a third of that annually, and their revenues are falling fast. 

Based on some back-of-the-envelope calculations, a pool of investors should be able to buy Rooster Teeth for about $20 million.

That's pocket change for the Mercers, Charles Koch, or Peter Thiel.

Heck, some upper middle-class MAGA boomers could probably form a company and buy Rooster Teeth with their combined resources. They'd just have to forgo their NRO cruise this year.

Or here's an idea: How about all those right-wing influencers who've gotten cancelled since 2016 but still have big war chests buy Rooster Teeth? The Death Cult would go absolutely apoplectic if, say, Alex Jones, Jordan Peterson, or Milo Yiannopoulos turned the former home of Red vs Blue into a platform for deplatformed political heretics.

But wait. Here's an even better idea. The Right has no shortage of maverick pundits raging against socialisms and waxing nostalgic about Trump. What they're severely lacking is creators challenging the Left's stranglehold on entertainment - more accurately they're not; the Right is just horrible when it comes to fostering and promoting dissident art.

Conservative author Nick Cole co-created the monster hit Mil-SF series Galaxy's Edge. Nick mentioned in a recent interview how he'd been shopping around a GE movie script. That project would print money, but Hollywood told Nick in no uncertain terms that they don't make movies for, "white, Christian trash."

If the Conservative movers and shakers who assure us they're fighting the culture war were serious, they'd snatch up Rooster Teeth, buy the movie rights to Galaxy's Edge, and produce the biggest animated film since Dragon Ball Super: Broly.

But a Galaxy's Edge movie would have a real chance of drawing viewers away from the Pop Cult, and as they've demonstrated, Con Inc. mouthpieces can't have that.

Dissident creatives may have to wait until the Conservative grift machine implodes under its own absurdity to get institutional support. Until then, preserve your dignity by not giving money to people who hate you.

Don't Give Money to People Who Hate You - Brian Niemeier


  1. All of the people who made Rooster Teeth what it was have been ejected from the company by now. I know the outspoken conservative, Joel, had a whole dog and pony show around his firing, but none of the original RvB have anything to do with the site anymore.

    The smart thing to do would be for a Shapiro-type to buy it and put Joel in charge to bring it back to its original non-woke and successful state.

    But we all know that's not going to happen.

    1. "All of the people who made Rooster Teeth what it was have been ejected from the company by now."


      Buying Rooster Teeth doesn't mean that good content is going to be made. It has been thoroughly converged by SJWs from top to bottom. You'd have to replace almost everyone... and at that point, why not just start your own studio? Are you just buying Rooster Teeth for the rights to their IPs?

    2. Their IPs suck too, not worth the money. You’d be buying it for the infrastructure and nothing else

    3. Yes. Do what the Death Cult does. Take over. Replace everyone with like-minded personnel. Use the platform and infrastructure to advance our guys.

  2. I threw up a link to this post on Telegram, where it's far more likely that Milo will see it.

  3. One of the problems with Con inc is they're very risk-averse while also being egotistical. They don't want to throw in money to try to make someone else's show good, they want to get hired to make their own, which realistically they'd farm out to established creators and ghost writers.

    1. Risk averse and egotistical, AKA effeminate.

    2. Dunno why I'm shown as "unknown", I clearly remember setting "1COMODIN9" as my screen name...

  4. Well that sucks to hear. Those guys made one of the funniest things I’ve ever seen on the internet: a cooperative <a href="https://youtu.be/Y2F3ZWEEbF4”>let’s play for Surgeon Simulator.</a> It’s extremely foul-mouthed, but hilarious.

  5. Replies
    1. Apologies. As I said, browser is giving me trouble.

      Just wanted to say that I don't think this is "get woke, go broke". RoosterTeeth was six college friends who hit it big and had no idea how to manage their unexpected success. They brought in new people, the corporate culture ossified and emphasized process over results, and it led to a creative bankruptcy. Season 8 onward for Red vs. Blue and RWBY were good solely because of Monty Oum, and when he died the last bits of creativity died with him.

      The wokeness has been inserted because the new generation don't understand anything else. The original crew were the more-or-less apolitical, humor focused, mid-2000s college student types. There are, last I checked, 2 of the originals left, and they don't have much to do with the company's creative direction any more. What's left are corporate stakeholders, their nepotistic children, and the blue-haired Zoomer crowd. A similiar effect has happened with Blizzard.

      You are right that it's an opportunity for conservatives to buy out. It'll be wasted, as all these opportunities are, but that's hardly anything new.

  6. Meh. Wasn't an XBox kid, so Halo machinima had less appeal to me than a wooden ice cream cone. RWBY is a bit of a weird case, starting off as an underfunded passion project that suffered from a weak first season (not that there was much they could do on the shoestring budget they had), and then got derailed by the death of said passionate creator, struggling to find an identity under other directors. Opinions are mixed on whether or not it ever found its feet, but popular consensus is that it's now utter trash not worth watching. That said, their characters got to co-star in that Arc System Works anime crossover fighting game, which I imagine would be a dream come true for Monty if he had lived to see it.

    1. I'm stealing that wooden ice cream cone bit.

    2. Monty was an excellent fight choreographer and animator, and despite the lackluster writing, character modeling, and animation outside of the fights, his passion still stands out in the minds of fans to leave a positive impression to this day. There’s a lesson in there for all of us I think

  7. Just yesterday, I was thinking about how "get woke, go broke" doesn't usually work due to the carefully structured internal support system that now exists, along with all the backscratching, bail-outs, and awards they give each other, plus the sheep who keep giving money to people who hate them.

    Roosterteeth must have fallen out-of-favor with the big players and, rather than receiving an endless stream of rewards and media coverage, has been placed on the sacrificial altar. I guess sometimes, even toeing the line as hard as you can won't save you from the gulag.

    I enjoyed me some Red vs. Blue during my college days, but...was it just me, or was RWBY unwatchable garbage? I hear a lot of millennials say it's one of the best anime ever, often making their top 5. But, to me, it felt like it was a power fantasy written by fan fiction writers.

    1. I gave my opinion in the above comment, but I admit I didn't watch it. The impression I got from the grapevine was that it had a weak first season due to an incredibly low budget, then went through an identity crisis because the passionate creator who took on this excessively-large project died. At this point it seems like it's squandered any fan goodwill it had built up and isn't well liked by anyone. I wouldn't be surprised if most of those still watching it were doing so out of a feeling of obligation and wanting to see it through to the end, however crappy that end might be.

    2. It did have an excellent theme song though.

  8. Actually, it occurs to me after posting that Monty Oum's untimely death might be partly responsible for the glowing reputation you've noticed. Fans are naturally going to go easy on the passion project of their beloved, recently-deceased author regardless of its quality.