Props to Razör for gathering evidence of the moviegoer backlash I've been predicting for months.
Nostalgia for the original trilogy doesn't matter. Pressure from friends and family doesn't matter. The relative quality of the film doesn't even matter. Let's grant that Rogue One is a cinematic masterpiece. It's a masterpiece that's being used as a platform to attack and insult you. The Ghostbusters 2016 debacle and #DumpStarWars have shown that Hollywood pays attention when they don't get paid. Stop paying them, and the smugly superior insults will stop.